Lust for the new and the exciting exist in the app world as much as it does in life. Many of us crave the latest gadgets, remaining technologically relevant among our equally minded friends. This same feeling or emotion is a key ingredient to grab the attention in the app marketplace.
Your Love
After spending considerable time exploring the depths of the app world, hopefully you have now earned yourself the ability to spot the more successful releases, either due to their useful functionality or simply because it excites the imagination.
If you love the idea of an app, the chances are there are many more individuals out there who would equally adore and respect your creation. After all, if you strike a nerve with the right set of people, your audience will do a lot of the leg work for you later on in promoting your dream app and of course, this is certainly helpful if you desire success on a large scale.
For a moment, rather than breaking an app down into its crucial elements of design, functionality and so on, instead focus on the feelings you yourself undergo when you come across that spine tingling download that for whatever reason not only includes a genuine use, but triggers an emotion. Are you indeed feeling the love when you trigger an on-screen event, notice an attractive design element or just by admiring the overall genius the original developer employed?
Fulfil your own desire for a particular app and the rest will eventually fall into place.
Sharing the Love
One of the best resources for information when considering a creation of your own is to chat with friends. I am sure we have all been there, huddled around a few of the latest phones among a group of people, sharing our favourite apps.
Use these types of gatherings to acquire knowledge you can then use yourself. In the past, you may have taken the information to make a rapid purchase and that was all, however now is the time to really pay attention.
Ask them:
- What is the function?
See if their explanation matches the description within the app itself. - Why is it useful to them?
Is it really a tool that can offer a true function or are they captivated by another element without even realising. - Why is this app better than a rival version?
Is it a price difference, is the presentation superior, are there more obvious features or is it just a matter of taste? - Does it invoke an emotion?
Does the app add a rewarding experience over any existing traditional means? - How did they hear about the app?
A website review, word of mouth, featured app etc.
All of this and any questions you feel are pertinent to your ideas will offer insights into the motivation behind an app purchase.
App Creation Series
There are literally hundreds of thousands of applications and games available to download using the digital marketplace. These range from basic clocks to fully fledged 3D gaming experiences rivalling even the leading portable devices that usually only specialise in this field.
Your challenge is competing with this vast library of already impressive offerings which, although a daunting prospect to the fledgling traveller, can be navigated successfully with the right ideas and implementation. Whether you want to create an income generator or simply desire recognition for your efforts, this book will aim to show you the path and inspire your imagination to overflow with possibilities.
Allow James Woodcock to guide you through the wilderness and raise your chances of realising your development dreams by detailing different routes with this light hearted tour of the Apps terrain. Featuring a myriad of exciting and surprising examples, you can glean important suggestions for your own creation.
App Creation Series Index:
App Creation – Beginners Guide to App Design, Development and Marketing
Illustrations by Steve Ince
Starting out as an artist at Revolution Software, he moved over to production before settling as a writer-designer. With various titles like the Broken Sword series behind him, Steve turned to Freelance in 2004 and in 2008 earned a Writers’ Guild Award nomination for So Blonde.
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